Sentinel Intelligence · Operating Architecture

Gargash Prime Auto OS

One owned, operating spine for the auto business — strategy, purchasing, revenue growth and performance in a single decision loop: collect → score → decide → push to role → verify outcome.

Built & owned — not rented Powered by VELA Synthetic demonstration
Scenario
01

Command view

The chairman's cockpit — one screen, every signal, synthetic demo
Gross margin — month to date
Hero = Σ daily GM across retail + leasing + F&I lines, month to date. Plan pace = plan × (selling days elapsed ÷ selling days in month).
Decision loop — today
Every signal (CRM, WhatsApp, DMS, market feed) is collected, scored by the engine, converted to a decision, pushed to the accountable role, and verified against outcome within its SLA.
Advisory — what the OS recommends today
Each recommendation carries its evidence and its expected AED impact — auditable, never a black box.
02

Strategy & growth levers

Ranked by expected AED impact per month · synthetic demo

Gross margin trajectory — cumulative vs plan

Actual (cumulative)Plan pace

Growth levers

Cheapest AED first.

03

Purchasing intelligence

Buy signals · dealer windows · consignment mix · synthetic demo

Recommended buy list

Buy signal fires when days cover < 20 and demand trend is rising. Dealer quarter-end windows widen the discount.

Days cover = stock ÷ (monthly demand ÷ selling days). Target price = dealer trade price under bulk/consignment terms (client-stated: ~20–29% below showroom list). Quarter-end = dealer OEM target gap → back-door window.
04

Sales performance & commission engine

Per-consultant scorecards · synthetic demo
Commission = 2.5% × retail unit GM + 3.5% × leasing total-contract GM (booked at signing) + +1pt of GM on deals closed while personal attach > 20%. Monthly bonus pool = 2% of divisional GM, released at > 90% taxonomy compliance. Client rule: a consultant lagging in retail but leading in leasing is reassigned, not terminated.
05

Revenue lines

Daily gross margin by line

Retail · Leasing · F&I — stacked, month to date.

RetailLeasingF&I

Month projection

06

Stock, ageing & defleet pipeline

Units · days cover · ageing · incoming returns · synthetic demo

Ageing profile

90+ days auto-routes to lease/fleet before the used market.

Incoming from defleet — next 90 days

Lease maturities returning to trading stock — sell them before they arrive.

Channel rule: < 24 months & < 40,000 km → showroom (recondition & retail) · > 36 months or > 80,000 km → export/auction (fast in-out) · otherwise → wholesale. Residual = client-stated buyback curve.
07

Market watch

Price gaps & threat ranking · indicative synthetic feed (production: licensed market-data API)

Price-gap engine

Flags any listed model priced > 8% above the best visible market price.

Top 5 threats — by market overlap

Overlap = share of our live inquiries where the competitor also holds matching stock in-segment. Dealerships excluded per client thesis (single-brand, fixed pricing); exotic houses excluded (AED 800k+ segment).
08

VELA — AI first contact

Scripted replay of a live WhatsApp qualification · synthetic demo

Why first contact is AI

Every inquiry answered in minutes, 24/7. VELA qualifies (buy / finance / lease, budget band, affordability), keeps the lead warm, and books the right consultant at the right time — humans close, VELA never lets a lead go cold.

V
VELA · Gargash Prime Auto
● online
Press replay to watch VELA qualify a live inquiry
09

Programs & promo calendar

7 programs · 9 UAE/GCC demand triggers

Programs — 3 built · 2 in progress · 2 roadmap

UAE / GCC promo calendar

Hijri-linked events shift ~11 days earlier each Gregorian year; dates shown ±1 day, subject to moon sighting (Umm al-Qura basis).
10

VELA copilot · live drafting

VELA drafts the reply, screens it, agent sends · synthetic demo
Inbound customer message
VELA draft for agent
Every VELA draft is screened for pressure or fake-urgency language before the agent sees it. (Demo shows pre-authored content; live model drafting is available when enabled.)